Privacy Policy

Effective October 15, 2020

Hi there. At Zeta Help, Inc. (“Zeta”), we’re committed to maintaining your confidence and trust. And that means ensuring you understand how we collect, use, and disclose personal information about you in connection with your use of our “Services” including website, mobile apps, deposit account, online worksheets, our social media pages, and any other services we may offer and defined in our Terms of Use.

‍By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use and share your information as described in this Privacy Policy.

You may print a copy of this Privacy Policy by pressing print on your browser. If you have a disability, you may access this Privacy Policy in an alternative format by contacting us at 


1. Collection and Use of Your Information

2. Sharing of Your Information

3. Disclosure of Personal Information

4. Your Choices

5. Security of Your Information

6. Social Media and Third-Party Sites

7. Children's Online Privacy

8. Consent to Processing and Transfer of Information.

9. Changes

10. Contact Us

1. What this Privacy Policy covers.

This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage. Therefore, this policy does not apply to the practices of third-party websites, services or applications, including third parties with which we partner.

2. Collection and Use of Your Information

Personal Information We Collect

We collect your Personal Information – which means information that can be used to identify you as an individual – when you access our website or any of our mobile apps. However, the types of Personal Information that we collect will vary depending on the extent of your use of our website or mobile apps and the services that you may receive from us. Our goal is to use this information to provide and improve our services to you. 

Zeta Website & Blog Users. You become a user of our website simply by visiting any of the website’s pages or blog. We may collect and store any personal information you enter on our website or provide to us in some other manner. This includes identifying information, such as your name, address, e-mail address, and telephone number, and, if you transact business with us, financial information such as your payment method (valid credit card number, type, expiration date, or other financial information). We also may collect information about your interests and activities, your gender and age, your financial life and or other demographic data.

Zeta Guide & Worksheet Users. If you choose to use Zeta’s free educational guides or worksheets, we may collect personal financial information such as income, expenses, credit scores, and/or debt information in addition to the information mentioned above.

Zeta's Money Manager Web and Mobile Apps. If you create a Zeta Money Manager account, we’ll collect information that can be used to identify you, such as your name, relationship status, date of birth, email, address, and phone number, which is personally identifiable information. If you choose to connect a bank account to Zeta, we will have additional access to your financial data including transaction information, account balances, and other information about you and your bank that may be available. When using our app, our servers automatically store your usage data so we can improve your experience.  This data may include information such as your IP address, browser type, operating system, the web page that you were visiting before accessing Zeta, the pages or features of Zeta which you browsed and the time spent on those pages or features, the links on Zeta that you clicked on and other statistics. If you opt into Face or Touch ID, we might also collect information about your faceprint and fingerprints.

Zeta's Joint Card and Joint Account Mobile Apps. In the course of opening a Zeta Joint Card and Joint Account, we may collect information that can be used to identify you, such as your name, social security number, date of birth, home address, email address, and phone number. If any traditional identifier you provide at enrollment is mistaken or otherwise unverifiable, Zeta may collect your correct Personal Information from an identity service and ask you to verify it. In the course of your use of the Services, you may correct or update your information collected at account opening. In certain circumstances, Zeta may require that you provide, in addition to the information above, the following identifying information: government-issued photo ID, such as a driver’s license or passport; photographs of you; and proof of address documentation, such as a utility bill. Additionally, if you contact Zeta via a social media platform, Zeta may collect your social media handle from the social network or from a social media analytics tool.

We may collect information about you from other sources for various business purposes, including to provide you with any services you request or to help us comply with our legal obligations. Zeta collects this information in order to provide the Services and send you related communications; analyze individual and aggregated behavior to improve and customize the Services; verify your identity; comply and support our bank partners’ compliance with applicable law, including anti-money laundering (“AML”) and sanctions screening rules; prevent, detect, and investigate fraud, hacking, infringement, or other suspected or actual misconduct, crime, or violation of an agreement involving the Services; send you announcements, newsletters, promotional materials, and other information about the Services and third-party products and services that we think may be of interest to you; process and deliver promotion (including contests and sweepstakes) entries and rewards; collect fees and other amounts owed in connection with the Services; comply with obligations to tax authorities; diagnose and debug our technical systems; and log and store this information.

In addition to personally-identifiable information, Zeta also collects financial information that enables it to establish a customer deposit account with its banking partner, Piermont Bank. That information  includes your Zeta Joint Card, Zeta Joint Account, and other bank account numbers, debit card and credit card numbers, and transaction history. 

Lastly, use of this Service may also include any employment information you have provided. This can include any information you provide when setting up direct deposit or receiving your paycheck via direct deposit into your Zeta Joint Account.

Your financial information, personally-identifying information, and other information required to open a Zeta Joint Card and Joint Account through Piermont Bank (collectively, “Customer Deposit Account Data”) are jointly collected by Zeta and it's banking partners, each of which have equal and independent access to and ownership of this data.  This policy outlines how Zeta handles your Customer Deposit Account Data but does not control how Piermont treats your Customer Deposit Account Data. Please refer to the Zeta-Piermont Joint Account Agreement and Piermont Bank Privacy Policy for information concerning your privacy rights with respect to Piermont Bank's treatment of your Customer Deposit Account Data.

How We Use Your Personal Information

  • To verify your identity for purposes of providing you access to certain areas and features of the website and/or the web and mobile apps;

  • To develop and display content on the website and the web and mobile apps,  the guide and the worksheet tailored to you;

  • For users of our online worksheet, to review your financial information to help customize the guide to you and to communicate with you;

  • For users of our web or mobile apps, to help you track and manage your finances on a monthly basis

  • For users of our Joint Account to help you open, maintain and manage the money within your account;

  • For users who connect an external bank account through a third-party secure access tool such as Plaid, to facilitate a transfer to a Zeta partner bank or surface balances;

  • For users who set up direct deposit, for us to improve and customize our Services; comply and support our bank partner’s compliance with applicable law or send you announcements about our Services

  • For users of our coaching, to help provide relevant help on how to manage your money;

  • For users who interact with our customer services, such as in-app chat, email, phone or website;

  • To send you administrative communications and other notifications;

  • To send you marketing communications about Zeta services, company developments and news, or about other third-party products or services that you may be interested in;

  • To perform research and analysis about your use of our website, apps and services, and your potential interest in different products or services that could be offered by us or others;

  • For customer service, by responding to any questions you have if you contact us; 

  • For any other purpose disclosed at the time you provide Personal Information or otherwise with your consent.

  • To enforce our terms and conditions; and

  • To manage our business.

If you choose not to provide certain Personal Information to us, your use of the Zeta's website or web or mobile apps, guide or worksheet, your access to these Services may be substantially limited.

Other Types of Information We Collect And Use

Usage Information. When you visit and navigate through the Zeta website or our web and mobile apps, we or our third-party service providers use a variety of technologies that automatically collect certain information about your equipment and browsing activity. The information collected may include your browser type, device type, operating system, application version, access times, the webpages you visited, the links you click, and your use of other features or functionality on the website. This information helps us keep the Zeta website and/or apps fresh and interesting to you and allows us to tailor content to your interests.

Device Identifier Information. We also automatically collect your IP address or other unique identifier for the device used (computer, mobile phone, tablet, or other device) to access the Zeta website or web and mobile apps. We may use this information to, among other things, administer the website, help diagnose problems with our servers, analyze trends, track users’ webpage movements, help identify users’ interests, and gather broad demographic information for aggregate use.

Log Data. We want to inform you that whenever you use our Service, in a case of an error in the app we collect data and information (through third party products) on your phone called Log Data. This Log Data may include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the app when utilizing our Service, the time and date of your use of the Service, and other statistics.

Cookies. A cookie is a small file placed on the hard drive of a device used to visit the Zeta website or web and mobile apps. We or our third-party service providers use cookies for a variety of reasons, including for security purposes, to facilitate site navigation, to perform analytics, and to personalize your experience while visiting the website (such as allowing us to select content that is most likely to appeal to you, based on your interests, preferences, location, or demographic information). 

Because an industry-standard Do-Not-Track protocol has not yet been established, our information collection practices will continue to operate as described in this Privacy Notice regardless of any “Do Not Track” signals that may be sent by certain browsers. However, you may refuse to accept cookies in order to prevent tracking activities by activating the appropriate setting on your browser. Please refer to your browser’s tools or help menu for instructions on how to disable cookies. If you select this setting, you may be unable to access certain features of the Zeta website.

Pixel Tags. Pages of the Zeta's website and our web and mobile apps, and promotional and other emails that we send to you, may contain pixel tags, which are small electronic files that allow us to track the number of users who have visited specific pages of the website, downloaded a particular document, or opened a Zeta email. This information helps us to determine, among other things, the popularity of certain content.

Protected Class Information. Zeta does not generally collect information relating to your status as a member of a protected class under federal or California law. However, Zeta does collect and disclose your date of birth for the purposes applicable to traditional identifiers, described above. Your date of birth necessarily indicates whether you are a member of the protected class of persons age 40 or older, but Zeta does not use or share the fact that you belong to this group for any purpose.

Other Technologies. We may use third-party technology such as Google Analytics to analyze visitor traffic to and track activity on our website and social media pages. You can opt out of Google Analytics by downloading an opt-out browser add-on directly from Google.

We do not collect Personal Information from you through these automatic information collection technologies.

2. Sharing of Your Information

Personal Information We Collect

We share your Personal Information with third parties only as described in this Privacy Notice or with your specific consent. We share Personal Information we collect about you with our affiliated companies and service providers. We may share other information, such as aggregate data that does not identify you, with our affiliated companies and third parties. WE DO NOT SELL YOUR PERSONAL INFORMATION TO THIRD PARTIES.

Authorized Third-Party Service Providers. We share your Personal Information with authorized third-party service providers that perform business-related functions on our behalf, including but not limited to pulling and displaying financial information from your financial institutions for you to view through our website or mobile apps, supporting website functionality, and conducting research and data analysis for us. These service providers have access to your Personal Information only as needed for them to provide services on our behalf and are not permitted to use your Personal Information for any other purpose.

We use Plaid Technologies, Inc. (“Plaid”) to gather user data from financial institutions. By using our service, you grant Zeta and Plaid the right, power, and authority to act on your behalf to access and transmit your personal and financial information from the relevant financial institution. You agree to your personal and financial information being transferred, stored, and processed by Plaid in accordance with the Plaid Privacy Policy.

Our Affiliated Companies. We may share your Personal Information with our affiliated companies, as permitted by law for their research and analysis. Your Personal Information will not be used by our affiliated companies to market directly to you or to establish your creditworthiness or eligibility for products or services that they may offer. For California residents, we will only share your Personal Information with our affiliated companies as permitted by law and, if the law requires us to obtain your consent or give you the opportunity to opt out of some types of sharing, we will do so before engaging in that type of sharing.

Business Transfers. We may share your Personal Information with another entity as a result of a merger, acquisition, reorganization, sale or other change of control of our business. In the event that such a transaction occurs, your Personal Information may be part of the assets transferred to the other entity.

Bank Partners. When you use certain features of the Services, we collect information related to your Zeta Joint Account and Zeta Joint Card and may share this with our partner bank, Piermont Bank. Please refer to the Terms & Conditions of your Zeta Joint Account here for information concerning those products and your privacy rights with respect to those products.

Legal and Regulatory Purposes. We may share your Personal Information with third parties to comply with a legal obligation; when we believe in good faith that the law or a governmental authority requires it; to enforce our Terms of Use or other agreements; to address suspected fraud or other wrongdoing; to respond to an emergency; or to otherwise protect the rights, property or safety of our employees or others; and as may otherwise be permitted by law.

Data that is Not Personal Data. We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular member. We may use such aggregated, de-identified or anonymized data and share it with third parties for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not share such data in a manner that could identify you.

At Your Direction or With Your Consent. Otherwise, we share your Personal Information with third parties only with your specific consent or at your direction.

3. Disclosure of Personal Information

Selling Your Personal Information

Zeta does not and will not sell anyone’s Personal Information to third parties.

Minor’s Personal Information

Zeta does not sell or disclose the Personal Information of minors under 16 years of age regardless of any affirmative authorization by that minor or their parent or guardian.

Disclosure of Your Personal Information

In general, Zeta discloses each category of Personal Information for the same purpose it is collected. The information provided for each category described in Section 1, “Information We Collect,” therefore describes in detail the categories of Personal Information Zeta discloses, for what business purpose, and to whom. In addition, Zeta may disclose certain categories of your Personal Information in specific circumstances such as when interacting with referrals, legal disclosures (when we believe in good faith that the law requires it or if a government requests it), business transfers or with your permission.

4. Your Choices

Not to Use Certain Features. You can control the Personal Information that you provide to us. However, certain Personal Information is required by us in order for you to create an online account on the Zeta website or web or mobile apps. As a result, you will not be able to take advantage of some features of the Zeta if you choose not to provide us with your Personal Information. 

Update Your Personal Information. If your Personal Information such as your email address changes, you can update the information in the following ways:

  • Zeta Joint Card requires information changes to be handled directly through the mobile app.

  • All other information can be changed directly on your profile within our web and mobile apps or by emailing us at

Opt Out of Sharing. Federal law gives you the right to limit the sharing of your Personal Information in certain circumstances with our affiliated companies and other nonaffiliated third parties. State laws may provide you with additional rights. However, we do not share your Personal Information in any way that affords you the right to opt out of the sharing. Consistent with the commitments set forth in this Privacy Notice, if any sharing that we do of your Personal Information will require us to provide you the option to opt-out or opt-in to the information sharing, we will provide you with this option in advance of the sharing.

Not to Receive Marketing Emails. We will use your name and email address to send Zeta-related promotional emails to you. You can direct us to stop sending you promotional emails by following the “unsubscribe” instructions included in a Zeta-related promotional email you receive. Your opt-out request will be processed within 30 days of the date on which we receive it. Opting out of receiving promotional emails will not affect your ability to continue to receive other service-related, non-promotional emails from Zeta, which you will not be able to opt-out from.

Delete or Closing Your Account. You can request to be removed from our systems or close your account by clicking "REMOVE ACCOUNT" from your Zeta profile. After you delete your account, you will not be able to log into the Zeta website, apps or access any of your Personal Information. While we will work to remove your information from our systems, it is not always possible to completely remove or delete all of your Personal Information without having some residual data remain on our systems for some time. Also, if we shared your information with any third parties as described in this Privacy Notice, those companies are not required to delete your information. You can open a new account at any time. 

There may be certain instances in which we will retain your Personal Information.  Those instances may include but are not limited to providing you services, complying with our legal obligations, resolving disputes, preventing fraud or as otherwise permitted under law. Zeta may not use the information it retains for record-keeping purposes for any other business purpose.

5. Security of Your Information

We take information security seriously and use reasonable security measures, including employing certain physical, electronic, and procedural safeguards, to help protect the Personal Information that we collect or you may provide to us. We restrict access to your Personal Information to authorized employees for permitted business purposes only and require our third-party service providers to protect your Personal Information and use it exclusively for the purpose of performing certain business functions on our behalf.

However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Although we take steps to secure your information, we cannot ensure or promise that the information you transmit to us will remain secure.

You need to maintain the confidentiality of your Personal Information too. You should be careful in how you share your Personal Information with others and avoid sending your Personal Information through unsecure, unencrypted email. You also should not provide your username and password to the Zeta website or apps to others. If you become aware of any suspicious activity associated with your online account on the website, contact us immediately at

We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you with our Services. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

6. Social Media and Third-Party Sites

We may share aggregated information and non-identifying information with our social media platforms or with third parties for industry research and analysis and other similar purposes. For example, we may use aggregated and non-identifying information to share statistics about the spending habits of our users, and publish blog posts or articles on our blog about things such as spending habits for similar couples.

7. Children's Online Privacy

Our website, web and mobile apps, and services are not directed to children. We do not knowingly collect personally identifiable information from anyone younger than 13 years of age. If a parent or guardian becomes aware that his or her child younger than 13 has provided us with personally identifiable information without his or her consent, he or she should contact us at If we become aware that we have unknowingly collected personally identifiable information from a child younger than 13 years of age, we will make reasonable efforts to delete such information from our records.

8. Consent to Processing and Transfer of Information

The Services are governed by and operated in, and in accordance with the laws of, the United States, and are intended for the enjoyment of residents of the United States. If you use the Services, or otherwise provide us with data, from outside the United States, you acknowledge and agree that your Personal Information may be transmitted outside your resident jurisdiction. In particular, please note that your Personal Information may be stored and processed in the United States. The laws pertaining to the collection, use, disclosure and protection of Personal Information in the United States may be more or less stringent than the laws of other countries. By using the Services, you (a) acknowledge that the Services is subject to the laws of the United States; (b) consent to your Personal Information being stored and processed in the United States and handled as described in this Policy; and (c) waive any claims that may arise under the laws of the country where you reside, are a citizen, and/or from where you access the Services.

9. Changes

We may update this Privacy Notice from time to time to reflect changes in our information practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by posting the updated notice on the Zeta website or our web and mobile apps prior to the change becoming effective. We encourage you to periodically review the Zeta website or app for the latest information on our privacy practices.

This Privacy Notice will continue to apply after you are no longer a user of our website or other customer of ours.

10. Contact Us

If you have any questions or concerns about this Privacy Notice, please contact us at

Federal Privacy Notice

Why? Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.
What? The types of personal information we collect and share depend on the product or service you have with us. For Joint Cards and Joint Accounts, this information can include:
  • Personal identifiers, such as name and date of birth
  • Account identifiers, such as account numbers and card numbers
  • Transaction information, such as spending decisions
How? All financial companies need to share customers’ personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers’ personal information; the reason Zeta chooses to share; and whether you can limit this sharing.

Reasons we can share your personal information Does Zeta share? Can you limit this sharing?
For our everyday business purposes–such as to process your transactions, maintain your account(s), respond to court orders and legal investigations Yes No
For our marketing purposes–to offer our products and services to you Yes No
For joint marketing with other financial companies No Yes
For our affiliates' everyday business purposes –information about your transactions and experiences No No
For our affiliates to market to you No Yes
For non-affiliates to market to you No Yes

To limit our sharing or with any questions, email us at Please note: if you are a new customer, we can begin sharing your information 30 days from the date you sent this notice. When you are no longer our customer, we continue to share your information as described in this notice. 

Who we are What we do
Who is providing this notice? Zeta is providing this privacy policy and it applies to all products and services associated with us.
How does Zeta protect my personal information? To protect your personal information from unauthorized access and use, we use security measures that comply with industry standards. These measures include computer safeguards and secured files and buildings.
How does Zeta collect my personal information? We collect your personal information, for example, when you:
  • Apply for a Joint Card or Joint Account
  • Give us your income or other personal information
  • Transact on your Joint Card or Joint Account
  • Provide account information
  • Transfer money into a Joint Account
  • Provide employment or identity information
Why can’t I limit all sharing? You have the right to limit only affiliates from using your information to market to you sharing for non-affiliates to market to you for joint marketing with other financial companies State laws and individual companies may give you additional rights to limit sharing.
What happens when I limit sharing for an account I hold jointly with someone else? Your choices will apply to everyone on your account.


Affiliates. Companies related to common ownership or control. They can be financial and non-financial companies. Zeta has no such affiliates.

Non-affiliates. Companies not related by common ownership or control. They can be financial and non-financial companies. Non-affiliates we share with can include Zeta’s banking partner and technology companies.

Joint marketing. A formal agreement between nonaffiliated financial companies that together market financial products or services to you. Our joint marketing partners can include institutions such as banks, consumer lenders, or marketers.

Other Important Information

FOR VERMONT RESIDENTS: We will not share information we collect about you with nonaffiliated third parties, except as permitted by Vermont law, such as to process your transactions or to maintain your account.

FOR CALIFORNIA RESIDENTS: We will not share information we collect about you with nonaffiliated third parties, except as permitted by California law, such as to process your transactions or to maintain your account. We will limit sharing among our companies to the extent required by California law.

FOR NEVADA RESIDENTS: We are providing this notice to you pursuant to Nevada law. If you prefer not to receive marketing calls from us, you may be placed on our internal Do Not Call List by writing to us at Zeta Help, Inc., 2261 Market Street #4718 San Francisco, CA. Nevada  law  requires  that  we  also provide  you  with  the  following  contact  information:  Bureau  of  Consumer  Protections,  Office  of  the Nevada Attorney General, 555 E. Washington Street, Suite 3900, Las Vegas, NV 89101, phone number (702) 486-3132, email

State laws may also provide you with specific privacy protections. We  will  comply  with  applicable state laws with respect to our use of your information.

To safely consume this site, we recommend reading this disclaimer. Any outbound links will take you away from Zeta, to external sites in the world wide web. Just so you know, Zeta doesn’t endorse any linked websites nor do we pay/bribe anyone to appear on here. Any reference to prices on the site are just estimates; actual prices are up to specific merchants and their current desire to charge you for things. Also, nothing on this website should be construed as investment advice. We’re here to share our favorite tools, tactics and tips for managing your money together. This content is for your responsible consumption. Please don’t see this as a recommendation to buy specific investments or go on a crypto-binge. Lastly, we 100% believe that personal finance is exactly that, personal. We may sometimes publish content on this website that has been created by affiliated or unaffiliated partners such as employees, advisors or writers. Unless we explicitly say so, these post do not necessarily represent the actual views or opinions of Zeta.

By using this website, you understand the content presented is provided for informational purposes only and agree to our Terms of Use and Privacy Policy.

The Zeta Joint Card and Joint Account is offered by Piermont Bank, Member FDIC. Zeta Help Inc. is a service provider of the issuing bank. All deposit accounts of the same ownership and/or vesting held at the issuing bank are combined and insured under an FDIC Certificate, up to $500,000. The Zeta Joint Debit Card, provided by MasterCard, may be used everywhere where MasterCard Debit Cards are accepted.