About Us

Somehow, our schooling doesn’t really prepare us to be masters of finance. Many of us hack together our financial education with advice from our parents (warranted or not), our friends or Google searches. Worse, nearly 65% of divorces are attributed (at least in part) to money.

At Zeta, we believe that mastering your money together is a core skill for every relationship. Using a combination of technology, support and advice, we want to help 130 million American families get ahead of their finances. From planning for your first paycheck to paying for college debt, saving for your first house to prepping for child #1, Zeta’s mission is to help couples and families thrive.

You can read our founding story here.

Meet Our Team

ADITI SHEKAR

Founder & CEO

Aditi has been obsessing about personal finance ever since she got her first paycheck. After spending years working alongside young colleagues, she was surprised at the lack of financial support they had. At the same time, she was frustrated by her own experience in trying to combine finances with her significant other. To solve both these problems, Aditi launched Zeta.

Aditi has spent 12+ years at the ground floor of two venture-backed startups (General Assembly, Guild Education) and served as Executive Director at Ashoka, a leading social entrepreneurship organization. She's also a family finance expert at publications like Refinery29, Business Insider & Real Simple. Aditi has a BS/BA in Business & Psychology from UNC Chapel Hill.

KEVIN HOPKINS

Founder & Engineering

Kevin is passionate about building technology and solving problems that enable people to better their lives. During his 12+ years in tech, he's launched a development agency, worked at multiple venture-backed startups (General Assembly, EdSurge, YouEarnedIt) and worked as a software consultant. He's a senior level engineer, full-stack aficionado (yes, even infrastructure), manager, coach, and early-stage product engineer.

Along the way, Kevin was often unsure of how to best handle his finances, especially during a serious relationship, turned engagement, turned marriage. Kevin is in love with the idea of helping couples learn how to do things better, enriching their relationships in the process.

JESSICA SKEETE

Product

Jess found her passion for personal finance when she learned how to hack online resources to pay off her debt in 1.5 years. She's now committed to helping others learn the same tips and tricks she used to get herself out of debt.

Jess has spent her 10+ years career creating online learning experiences at Viacom, General Assembly, Extension Engine and Columbia University. She's also taught courses on data analytics, Google Scripts and Product Management to more than 1,000 students.

Jess has a Masters in Instructional Technology and Media from Columbia University and a BA in Commerce, Management Information Systems from Concordia University.

ONEX GONZALEZ

Engineering

Onex loves how technology can empower people to achieve their goals and dreams. At Penn State, he did a double-degree in engineering and medicine with the goal of creating better neural engineering and brain-machine interfaces. At Accenture, he built systems, interfaces, and applications for clients like Disney and Boeing. He also led engineering at Careeer! to help people find work they love.

Onex joined Zeta as a front-end magician to help build out our web and mobile app. He's most excited by clean code, thoughtful architecture and deadpan jokes.

Onex has lived in the Dominican Republic, Portugal, Spain, and most recently the US.

SIMON LALLY

Engineering

Simon is a full-stack developer at Zeta. Having tried many personal finance tools with his wife without much success, Simon is passionate about creating meaningful and relevant experience to users through secure and clean code.

He has previously published mobile apps in the health space, and finds helping people enrich their lives through technology to be incredibly rewarding. Simon has a BBA in Cybersecurity and Information Risk Management.

EMILY WITKO

Customer Experience

Emily’s first startup gig spent answering incoming calls at Seamless ignited a surprise obsession with creating top-notch customer experiences and a not-so-surprise obsession with food. After learning all they could about takeout, they moved on to customer engagement roles at General Assembly and Industrious, creating high-touch experiences for Fortune 500 clients.

As a queer person, Zeta offered the opportunity to create a structured and safe space to manage finances with their partner, and they are so excited to continue to build this space for you.

Emily has a master’s degree in Women’s and Gender Studies with a focus on gender identity and entrepreneurship. They are committed to overcoming the challenges presented to women and gender nonconforming folks in acquiring funding and equal pay for equal work.

ANNA RANKIN

Engineering

Anna is a software engineer with a love for education, automation, and simplifying difficult things as much as possible. She brings her previous experience as a senior developer and tech lead at General Assembly to Zeta, with a focus on solving the right problems and helping people change their lives for the better. She loves getting deep into tricky problems and designing elegant, straightforward, and resilient solutions.

Anna's degree in fine arts has given her a unique set of tools she uses to communicate and plan out features, workflows, and processes. When she's not working on the server-side or front-end code at Zeta, she's hanging out with her dog Markov, planning the occasional conference talk, or adding way too many custom emojis to Slack.

WILL ELLISON

Marketing

Will has spent his career seeking out businesses that enable, educate and empower people to live their best lives. With more than twenty years of marketing experience, he enjoys building out the marketing capabilities for growing innovative companies and developing teams.

Prior to joining Zeta, Will led teams at Stash (aiding millions to better manage their financial health) and Sharecare (focusing on improving people’s physical and mental well being).

Will is fanatical about personal finance and enjoys advising friends and family when called upon - and sometimes not. He graduated from Cornell University with a degree in Business Management and Marketing, and if he is not working, there is a good chance he’s walking the dogs - two rescue pitbulls, Tony and Lily.

GOOSE

Recruiting

Goose feels passionately about food, walks and making people happy. He's worked hard to build out his HR skillset and is willing to talk to anyone, especially on a walk. Goose first fell in love with personal finance when he learned that money helped him buy more cookies. To get an intro to Goose, find him here.

Backed by World-Class Investors

Our investors include a group of diverse, experienced and hands-on
operators and venture investors from financial and consumer industries.

DAN KIMERLING

Deciens Capital
Silicon Valley Bank

CHARLES HUDSON

Precursor Ventures
Stanford

ROHINI PANDHI

Square
Transparent Collective

LAUREN BERSON

Weight Watchers
Google

MAIA BITTNER

Chime
Rocksbox

MIKE VAUGHAN

Venmo
Paypal

SARAH IMBACH

Paypal, 23&Me
LinkedIn

ELAIN SZU

Sentry
Accel

FARNOOSH TORABI

So Money Podcast
CNBC

To safely consume this site, we recommend reading this disclaimer. Any outbound links will take you away from Zeta, to external sites in the world wide web. Just so you know, Zeta doesn’t endorse any linked websites nor do we pay/bribe anyone to appear on here. Any reference to prices on the site are just estimates; actual prices are up to specific merchants and their current desire to charge you for things. Also, nothing on this website should be construed as investment advice. We’re here to share our favorite tools, tactics and tips for managing your money together. This content is for your responsible consumption. Please don’t see this as a recommendation to buy specific investments or go on a crypto-binge. Lastly, we 100% believe that personal finance is exactly that, personal. We may sometimes publish content on this website that has been created by affiliated or unaffiliated partners such as employees, advisors or writers. Unless we explicitly say so, these post do not necessarily represent the actual views or opinions of Zeta.

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The Zeta Joint Card and Joint Account is offered by LendingClub Bank, N.A., Member FDIC. Zeta Help Inc. is a service provider of the issuing bank. All deposit accounts of the same ownership and/or vesting held at the issuing bank are combined and insured under an FDIC Certificate, up to $500,000. The Zeta Joint Debit Card, provided by MasterCard, may be used everywhere where MasterCard Debit Cards are accepted.